My first big wholesale order was pretty much a disaster, and with this step-by-step guide you too can make your wholesale process a hair-pulling experience for everyone involved! This first part focuses on the many ways you can respond to the inquiry of a potential wholesale customer. If you play your cards right here, you may not have to deal with a wholesale order at all.
My wholesale order included tiny bracelets. 600 of them. *shudder*
Snail Mail
It's important that when a potential wholesale customer contacts you, you take as much time as you can before responding. Make sure at least a day or two passes between each response of yours, and offer no explanation or apology for the delay. If she asks what's taking so long, imply that you have many more important things to do. This will give her an idea of how slow and careless you're likely to be in filling her order, and drive her to seek someone more responsive.
I Could Tell You...
You're here to make and/or move product, not research and write boring responses with calculations, measurements, different shipping options, price estimates... it's making me yawn just thinking about it. So play it fast and loose. Maybe you can make what the customer is looking for, maybe you can't; your goal is to string him along for as long as you can before needing to actually figure stuff out. Make your responses as short and non-informative, and the customer will eventually quit asking.
Be (Un)Prepared!
You've never done a wholesale transaction before (or if you have you didn't keep any notes or records of it) so you have no idea how this is even supposed to work. If your customer doesn't ask about your wholesale policies, don't tell her; if she does ask, make up whatever you feel like. Don't bother researching or even thinking about minimums, pricing, turnaround time, or shipping, and especially don't bother looking back on what you said before to make sure you're being consistent. The more scatter-brained and unprofessional you look, the better chance you won't be trusted with the order.
Thoroughly Modest Millie
Impress on the customer at every turn how completely unqualified you are for his order. If he's requesting something you've never done before, make sure he knows! Dwell on every part of the process you're unsure of, and leave him in no doubt of how little you believe in your own work. Even if he is asking for something that you do know how to do, you can still point out all the mistakes and imperfections of your recent products. You can even suggest others in your field who you think could do a better job with his order, making it much more likely he will abandon you for a competitor.






