Saturday, January 01, 2011

A Year of Etsy

This was my first full year of having an Etsy shop, and I think things went pretty well. Here are some stats for 2010!

119 items sold (total: 141)
26 PDF tutorials
23 duct tape rose rings
15 custom orders

20 sets of wish bracelets
14 alpha bracelets
7 bracelets costing $20 or more
6 charm bracelets
5 flame patterned bracelets

6 bracelets so lame there is no way I would put them up for sale if I still had them

199 shop hearts (total: 230)
We have every letter represented with at least one username aside from U, Y, and Z. Also, 28 of those hearts are secret admirers.

344 item hearts
Top five hearted items:
38 hearts on the PDF tutorial
14 hearts on the custom order form for one rose ring
13 hearts on the dark rainbow plaid bracelet
11 hearts on the zebra duct tape rose ring
10 hearts on both the pink peacock bracelet and the duct tape sunflower pen
This may not be too accurate, because until only recently, when an item sold and was then renewed it was a whole new listing and lost all views and hearts. If not for this, our Charlie ring and white rainbow plaid bracelet would probably be on this list, and the black plaid and custom order form would have had more.

First sale made on January 3, 2010 (a ridges bracelet)
Last sale made on December 31 (the PDF tutorial)
Most items sold in one day: five on December 13th
Most items sold in one month: 25 in December


Yeah, I'm pretty proud of myself.

While looking through these stats, I noticed that, in the four months from me starting me shop to the end of 2009, I made over 20 sales, the first within about a week of opening. That's pretty fantastic. Some people on Etsy wait months to have their first sale. I always felt like I'd had to wait forever for a sale and then had really slow sales, but compared with a lot of newbies, my shop was on fire! I suppose then that it is only right that things continue to get better, especially with how well this year ended.

Goals for 2011:
Average 20 sales a month
Get over 100 hearts on a single item
Sell a single bracelet priced at $40 or more ($35 is my current record in an off-Etsy purchase)
Get on the front page of Etsy, in Etsy finds, or be featured on the Etsy blog
Have 550 shop hearts

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